It's not called City of the Arts for nothing.
Daniels Corp.'s new $700million "liveworkplaylearncreate" masterplanned community at Waterfront Toronto's East Bayfront, set for completion in 2018, is all about culture. With George Brown College, OCAD University and Artscape set to move in to academic and office space within the 1.3million square foot development, there's no doubt that the neighbourhood where The Government nightclub once stood will be once again be a haven for artists, musicians and other creative types.
Those snatching up a condo in the 48storey, 516suite Lighthouse Tower will get a piece of the artful action, too. The developer has just announced that purchasers will receive a oneyear interconnectivity arts package to let them experience what's happening next door and around the city.
"When we started talking about a community that has a connectivity to arts and culture, we realized that that involves more than just film," says Dominic Tompa of City Life Realty, who's selling the units. "It involves music, it involves painting, it involves a lot of different types of arts so we wanted to put together a package that addresses all aspects of the arts."
As Tompa explains, this isn't the first time that Daniels has branched out into the entertainment business. Residents of the company's Festival and Cinema Towers, situated by the TIFF Bell Lightbox (headquarters of the Toronto International Film Festival) in Toronto's Entertainment District, have access to TIFF events. Given their longstanding partnership, Daniels and TIFF will are extending the perk to Lighthouse Tower residents. On tap will be festival tickets including coveted redcarpet premieres and priority entrance. They'll also get tickets for TIFF screenings and exhibitions throughout the year.
Artscape, which is moving its head office to Daniels Waterfront, will be supplying condo residents with passes to artist talks as well as curatorled gallery tours of Artscape Youngplace and Daniels Spectrum cultural centre in Regent Park.
Those who prefer to get their hands dirty can sign up for beginner arts workshops and a wide range of classes at Lighthouse Tower's art and jam studios or at Daniels Spectrum and Artscape's various locations across the city. They'll also receive complementary tickets to arts and cultural events around town.
For those with music in mind, North by Northeast (NXNE) is offering up frontoftheline event passes, Opening Gala invitations, backstage and VIP area passes, and artist meetandgreets.
"I doubt that anywhere besides Festival Tower or Cinema Tower has anyone done this type of interconnectivity package at all," Tompa says. "What really takes this further is that it's more than one organization. You might be someone who's interested in film, concerts or some of the things that Artscape does. You have a lot to choose from."